SMB
Features
| Bidder Code | SMB | Prebid.org Member | no |
|---|---|---|---|
| Prebid.js Adapter | yes | Prebid Server Adapter | yes |
| Media Types | display, video | Multi Format Support | will-bid-on-any |
| TCF-EU Support | no | IAB GVL ID | check with bidder |
| GPP Support | check with bidder | DSA Support | check with bidder |
| USP/CCPA Support | yes | COPPA Support | yes |
| Supply Chain Support | yes | Demand Chain Support | no |
| Safeframes OK | yes | Supports Deals | yes |
| Floors Module Support | yes | First Party Data Support | no |
| Endpoint Compression | check with bidder | ORTB Blocking Support | yes |
| User IDs | none | Privacy Sandbox | check with bidder |
| Prebid Server App Support | check with bidder |
Prebid.js Bid params
| Name | Scope | Description | Example | Type |
|---|---|---|---|---|
pid |
required | Placement ID | 0e232769e6f71d291ee7dbc9d157cf84 |
string |
env |
required | Environment name | anzuDSP |
string |
ext |
optional | Specific integration config | {} |
object |
"Send All Bids" Ad Server Keys
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.hb_pb_SMB |
hb_bidder_SMB |
hb_adid_SMB |
hb_size_SMB |
hb_source_SMB |
hb_format_SMB |
hb_cache_host_SMB |
hb_cache_id_SMB |
hb_uuid_SMB |
hb_cache_path_SMB |
hb_deal_SMB |